LSJH has joined forces with Latimmier Oy, a Finnish brand associated with both masculine designer-priced ready-to-wear fashion and premium home and lifestyle, with the KAMU project, a pilot initiative to explore the production of high-quality design products from textile waste stream, both end-of-life/postconsumer textiles and post-industrial/deadstock.

KAMU produced three main results: a shirt, produced in limited sizing, which has been the most complex product. A tote bag, where the production is more straightforward. And a poster, which presented difficulties on excessive material waste and stretch issues. In addition, the KAMU project also aimed to launch a credible circular brand, identifying viable price points, and developing transparent communication around circularity.

While the project has identified clear potential in the design-driven premium market and is currently in discussion for future collaboration, the success for a collection of this type of products is challenged by the need for a strong branding and transparent communication about the upcycling concept behind the idea, about material origins and characteristics.